Coach@home Poster

My business is social media content management for hair salons. I already do it, concretely, for 4 franchised salons of Provalliance group brands — the leading hairdressing group in Europe — through the Coach@home Poster service: 3 Jean Louis David salons (Mougins, Grasse, Nice TNL) and 1 Franck Provost salon (Nicetoile). As of today, only the Franck Provost Nicetoile salon has a TikTok account connected to the service.

They already trust me

1. What the service does

We create, schedule and publish content (videos, photos, text) on the salon’s social media accounts, on its behalf and with its explicit authorization. The goal: an active, consistent online presence, with no management effort for the salon’s team.

2. Our Community Management offer for your salon

I offer this service to any franchised or company-owned salon of hairdressing brands such as those in the Provalliance group — Franck Provost, Jean Louis David, Saint Algue, Coiff&Co, Fabio Salsa, Intermède, Niwel, Llongueras, Maniatis Paris, The Barber Company, and many others. I work directly with salons — franchised and company-owned — rather than with corporate groups: you decide, with no head-office approval needed.

Why it matters

• 70% of clients check a salon’s social profile before booking an appointment.
• 70% of salons see an increase in footfall after regular digital communication.
• 60% of online bookings are influenced by Instagram or Facebook posts.
• "Before/After" content gets an engagement rate 3 times higher than average.

Source: Instagram Insights 2025.

Our solution

• Smart pooling: generic content production shared across several salons.
• Local personalization: content adapted to each salon (team, promotions, results).
• Total simplicity, mobile only: content transmitted via WhatsApp, no technical skills required from the salon.

Benefits for salons

• An enhanced brand image, consistent with the Provalliance universe and partner brands (Kérastase, Redken, GHD…).
• Increased footfall through better local visibility (SEO).
• Time saved: no internal management, everything is handled.
• Measurable business impact: in-salon traffic, return rate.
• For the past few months, we’ve generated between 10 and 15 bookings per month for each salon, on top of the visibility.

Plans

Initial setup (one-off): 150 € HT — account upgrade (SEO, bio, logo, booking button).

Add your other channels

Each additional channel beyond Facebook + Instagram is simply added for €30 excl. VAT/month/channel.

À la carte options: before/after visuals, tutorials & behind-the-scenes, theming corner, contests.

How we get started

1. We talk for 15 minutes about your salon and your needs.
2. Initial setup of your accounts (SEO, bio, logo, booking button).
3. First month of content published, with no effort on your part (sent via WhatsApp).
4. Monthly performance review and strategy adjustment.

3. Our other services for your salon

In addition to social media, I offer two other services already in place, running for over 2 years in our partner salons.

Wi-Fi access point & secure hotspot

I supply and configure your salon’s Wi-Fi access point with a hotspot system: your clients connect through a dedicated portal, without ever receiving your internet line’s password. You stay in control and accountable for how your connection is used, GDPR-compliant.

This system has been running for over 2 years in our partner salons.

In-salon browsable mini-site

I build mini-sites your clients browse directly on a tablet in the salon: treatments, collections, games, brand history… Already in place in 4 salons.

In place for over 2 years in our partner salons.

4. How the TikTok connection works

1. The salon owner authorizes Coach@home Poster to access their TikTok account via the official TikTok login screen (Login Kit / OAuth). We never see their password.
2. Our back-office (Make.com automation) receives a secure access token, specific to that account, which can be revoked at any time from the salon’s TikTok settings.
3. Depending on the content and the need, the video is either published directly to the salon’s profile, or sent as a draft to the account’s TikTok inbox for validation before publishing.
4. Performance tracking (views, reach, engagement) is carried out to adjust the content strategy over time.

5. Networks managed

All 4 salons are managed on Instagram, Facebook, Pinterest, Google Business Profile (posts) and their YouTube channel. The Franck Provost Nicetoile salon is currently the only one also connected to TikTok via Coach@home Poster.

6. Security & privacy

Details of data processing (access tokens, published content, statistics) are described in our privacy policy. Each salon can revoke access to its TikTok account at any time.